{"id":15269,"date":"2026-09-02T16:18:47","date_gmt":"2026-09-02T14:18:47","guid":{"rendered":"https:\/\/vivabluediving.com\/blog\/sin-categorizar\/viva-blue-diving-a-new-chapter-for-pura-vida-diving-lanzarote\/"},"modified":"2026-09-14T17:37:47","modified_gmt":"2026-09-14T15:37:47","slug":"viva-blue-diving-a-new-chapter-for-pura-vida-diving-lanzarote","status":"publish","type":"post","link":"https:\/\/vivabluediving.com\/en\/blog\/dive-center\/viva-blue-diving-a-new-chapter-for-pura-vida-diving-lanzarote\/","title":{"rendered":"Viva Blue Diving: a new chapter for Pura Vida Diving Lanzarote"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15269\" class=\"elementor elementor-15269 elementor-15178\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-096a4b7 e-flex e-con-boxed e-con e-parent\" data-id=\"096a4b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9514bf3 elementor-widget elementor-widget-image\" data-id=\"9514bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/vivabluediving.com\/wp-content\/uploads\/2026\/09\/logo-viva-blue-diving-lanzarote-antiguo-pura-vida-300x225.jpg\" class=\"attachment-medium size-medium wp-image-15211\" alt=\"logo viva blue diving lanzarote antiguo pura vida\" srcset=\"https:\/\/vivabluediving.com\/wp-content\/uploads\/2026\/09\/logo-viva-blue-diving-lanzarote-antiguo-pura-vida-300x225.jpg 300w, https:\/\/vivabluediving.com\/wp-content\/uploads\/2026\/09\/logo-viva-blue-diving-lanzarote-antiguo-pura-vida-1024x768.jpg 1024w, https:\/\/vivabluediving.com\/wp-content\/uploads\/2026\/09\/logo-viva-blue-diving-lanzarote-antiguo-pura-vida-768x576.jpg 768w, https:\/\/vivabluediving.com\/wp-content\/uploads\/2026\/09\/logo-viva-blue-diving-lanzarote-antiguo-pura-vida.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"wd-negative-gap elementor-element elementor-element-045bb8f e-flex e-con-boxed e-con e-parent\" data-id=\"045bb8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e12fb00 elementor-widget elementor-widget-html\" data-id=\"e12fb00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n.viva-blog <span>\r\n    font-family: 'Montserrat', sans-serif;\r\n    font-weight: 400;\r\n<\/span>\r\n\r\n\/* H2 *\/\r\n.viva-blog h2 <span>\r\n    font-family: 'Montserrat', sans-serif;\r\n    font-size: 22px !important;\r\n    line-height: 1.35 !important;\r\n    font-weight: 400 !important;\r\n    margin-top: 32px !important;\r\n    margin-bottom: 16px !important;\r\n<\/span>\r\n\r\n\/* Enlaces *\/\r\n.viva-blog a <span>\r\n    color: #006F73 !important;\r\n    text-decoration: none !important;\r\n    font-weight: 500 !important;\r\n<\/span>\r\n\r\n.viva-blog a:hover <span>\r\n    color: #004F52 !important;\r\n    text-decoration: underline !important;\r\n<\/span>\r\n\r\n\/* M\u00f3vil *\/\r\n@media (max-width: 768px) {\r\n    .viva-blog h2 <span>\r\n        font-size: 20px !important;\r\n        line-height: 1.35 !important;\r\n        margin-top: 28px !important;\r\n        margin-bottom: 14px !important;\r\n    <\/span>\r\n}\r\n<\/style>\r\n\r\n<div class=\"viva-blog\">\r\n\r\n<p>\r\nAfter more than ten years as part of the diving community in Playa Blanca, <strong>Pura Vida Diving Lanzarote<\/strong> begins a new chapter under a new name: <strong>Viva Blue Diving<\/strong>.\r\n<\/p>\r\n\r\n<h2>\r\nFrom Pura Vida Diving Lanzarote to Viva Blue Diving\r\n<\/h2>\r\n\r\n<p>\r\nMore than ten years ago, we opened our doors in Playa Blanca with a name that perfectly reflected how we felt: Pura Vida.\r\n<\/p>\r\n\r\n<p>\r\nSince then, thousands of you have passed through our doors. Some arrived feeling nervous and left with a huge smile on their face. Others came as customers and ended up becoming part of the family.\r\n<\/p>\r\n\r\n<p>\r\nToday we want to share something important with you, and we wanted you to hear it directly from us.\r\n<\/p>\r\n\r\n<p>\r\n<strong>From today, we are Viva Blue Diving.<\/strong>\r\n<\/p>\r\n\r\n<h2>\r\nWhy are we changing our name?\r\n<\/h2>\r\n\r\n<p>\r\nWe know what Pura Vida means to you, because it means just as much to us.\r\n<\/p>\r\n\r\n<p>\r\nIt\u2019s the result of years of growth, of welcoming divers from all over the world, and of realising that this dive centre has become bigger than the island where it was born.\r\n<\/p>\r\n\r\n<p>\r\nWe needed a name that could be understood and spoken in any language without losing who we are.\r\n<\/p>\r\n\r\n<h2>\r\nThe meaning behind the new Viva Blue Diving logo\r\n<\/h2>\r\n\r\n<p>\r\nIf you look at the new logo, you\u2019ll understand:\r\n<\/p>\r\n\r\n<ul>\r\n    <li><strong>A sun<\/strong>, because it always shines here.<\/li>\r\n <li><strong>A volcano<\/strong>, because we come from this land of black volcanic rock and its underwater landscapes.<\/li>\r\n <li><strong>A wave<\/strong>, because beneath it lies everything that matters to us.<\/li>\r\n<\/ul>\r\n\r\n<h2>\r\nWhat stays the same with Viva Blue Diving?\r\n<\/h2>\r\n\r\n<p>\r\nThis is what we really want you to remember: when you arrive at the dive centre, you\u2019ll find the same familiar faces.\r\n<\/p>\r\n\r\n<p>\r\nThe same instructors who taught you how to equalise, breathe slowly and never rush.\r\n<\/p>\r\n\r\n<p>\r\nThe same excitement every time someone sees their first ray or their first angel shark at the Museo Atl\u00e1ntico.\r\n<\/p>\r\n\r\n<p>\r\n<strong>Your vouchers, bookings and ongoing courses remain exactly the same.<\/strong>\r\n<\/p>\r\n\r\n<p>\r\nYou don\u2019t need to do anything.<br \/>\r\n<\/p>\r\n\r\n\r\n<h2>\u00bfWhat is changing?<\/h2>\r\n\r\n\r\n\r\n<p>What is changing is that we\u2019re more excited than ever. The boat, the dive centre and our uniforms will gradually be changing colour.<\/p>\r\n\r\n\r\n\r\n<p>Our website is now vivabluediving.com<a href=\"https:\/\/vivabluediving.com\/en\/\">.<\/a>\r\n<\/p>\r\n\r\n<p>\r\nAnd we want to build the future the same way we\u2019ve built everything up to now: <strong>with you in the water<\/strong>.\r\n<\/p>\r\n\r\n<h2>\r\nWe\u2019re still diving in Playa Blanca, Lanzarote\r\n<\/h2>\r\n\r\n<p>\r\nWe\u2019re still the same team, and we\u2019ll continue sharing our way of experiencing diving in Playa Blanca and Lanzarote with everyone who comes through our dive centre.\r\n<\/p>\r\n\r\n<blockquote>\r\n    <p>\r\n        <strong>Pura Vida brought us this far. Viva Blue will take us even further.<\/strong>\r\n    <\/p>\r\n<\/blockquote>\r\n\r\n<p>\r\nWe\u2019re not leaving behind who we are. We\u2019re expanding it.\r\n<\/p>\r\n\r\n<p>\r\n<strong>\r\nThe entire Viva Blue Diving team<br \/><em>Formerly Pura Vida Diving Lanzarote<\/em>\r\n<\/strong>\r\n<\/p>\r\n\r\n<p>\r\n<strong>Same team. Same soul. New Blue.<\/strong>\r\n<\/p>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>After more than ten years in Playa Blanca, Pura Vida Diving Lanzarote begins a new chapter under a new name: Viva Blue Diving, starting today.<\/p>\n","protected":false},"author":1,"featured_media":15211,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[57,1],"tags":[],"class_list":["post-15269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dive-center","category-sin-categorizar"],"_links":{"self":[{"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/posts\/15269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/comments?post=15269"}],"version-history":[{"count":0,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/posts\/15269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/media\/15211"}],"wp:attachment":[{"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/media?parent=15269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/categories?post=15269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vivabluediving.com\/en\/wp-json\/wp\/v2\/tags?post=15269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}